Flying in Formation - Research and Planning

Flying In Formation is:

An independent consumer research and brand planning company.

Founded in Sydney in 1991.

Projects conducted in:

Australia
New Zealand
UK
USA

All work is managed and conducted by Peter Spalding, one of Australia’s most experienced researchers. No juniors.

We have links and relationships with seasoned research industry professionals across the country and internationally.

Our expertise isn’t limited to specific categories or sectors, but stems from our 30 years’ experience in understanding consumers beliefs, actions and motivations.

Flying In Formation does:

We conduct qualitative research with vigor, imagination and interest.

We listen to consumers, we don’t patronise them:

Focus groups
Depth interviews
Online forums, virtual workshops

We love numbers. They provide framework, order and insights.

We conduct and manage all manner of quantitative surveys:

Brand tracking
Segmentation studies
Usage and attitude studies

Strategy Planning:

Reviewing existing information
Creating order and sense out of chaos

Flying In Formation believes:

Research works best at the planning stage before ideas have been formulated.

It is necessary to understand the rules before they can be broken.

Successful brands are those where all their marketing elements are working together in harmony… Flying in Formation.

Peter Spalding:

30 years’ research experience.

Manufacturing companies:

H J Heinz (UK) – Researcher

Advertising Agencies:

ABM (UK) – Researcher/Strategy Planner
Geers Gross (UK) – Senior Strategy Planner
AAP Ketchum (UK) – Strategy Planning Director
LH-S Brompton (UK) – Strategy Planning Director
Y&R Adelaide – Strategy Planning Director

Research & Planning Consultancies:

Expressions (UK) – Partner
Dangar Research Group – Research Director
Flying In Formation – Partner